A Leader in Improving CEO and C Suite Performance
Licia Hahn is President of Licia Hahn & Co, LLC, a New York management consulting firm focused on upgrading the performance of CEO’s, their companies and brands. Her expertise in C Suite executive advisory has been featured in The Wall Street Journal, The Financial Times and on CNN.
Hahn’s advisory services range from on-boarding and developing CEO’s and C Suite leaders, board relations, succession, and senior lead team alignment to strategic planning, change management, new business development, branding, communications, and crisis management.
Hahn is also a leading communications expert specializing in advising and preparing CEO’s and politicians for high visibility communications challenges from national TV debates and media interviews to shareholder and employee town hall meetings. Her training methods and broadcast news expertise have helped to transform hundreds of top leaders into persuasive and inspiring communicators.
The firm’s clients are Fortune 500 global companies primarily focused in the financial services, healthcare, manufacturing and media sectors. Hahn’s practice also includes many high profile individuals from football Hall of Famer Archie Manning to news anchor Rosanna Scotto.
Before the formation of her firm in 2001, she served as EVP Marketing, Working Woman Network, and VP News & Marketing, CBS Television Station Group, overseeing all areas of local news for the owned and operated TV stations.
Hahn led the station group – the network’s key source of cash flow – through a profound business and cultural transformation, instilling the disciplines of performance accountability, strategic focus, branding, and senior team alignment, resulting in major revenue, ratings and market share growth.
At CBS she was also responsible for launching new syndicated programming, the revamp of CBS.com, and the creation of a highly rated women’s talk show pilot. She developed CBS’s first successful model for branding TV stations, produced many award winning advertising campaigns and created a proprietary artificial intelligence news gathering service in partnership with Carnegie Mellon. She also hired and coached on-camera talent across the country and was a member of the network’s executive programming committee that selected the season’s new prime time shows.
Prior to her stint in TV news, Hahn spent nine years as a marketing executive successfully repositioning The New Yorker, House Beautiful and European Travel & Life magazines. She started her career in corporate sales at IBM and in fixed income institutional sales at Lehman Brothers, and then was the finance campaign director for a U.S. congressional race in Philadelphia. After the campaign, she joined ad agency Lowe & Partners in account management on Citibank’s credit card businesses.
Ms. Hahn is a graduate of Bryn Mawr College with a B.A. in French literature and attended Columbia University’s Executive MBA Program in Finance and Accounting for Executives. She is an Associate Fellow at Yale University’s Berkeley College and has lectured at the Yale School of Management.
She has also lectured on Entertainment Branding at NYU Stern School of Business and Communications Mastery at Pace Law School and Graduate School of Business. Hahn’s speaking engagements range from keynoting at the Yale Women’s Leadership Conference and The Ford Foundation’s Media Diversity Initiative to The New York Bar Association, JP Morgan’s Executives in Risk Management and Women in Neurosurgery.
Hahn spearheaded the launch of The Weill Cornell Children’s Brain Tumor Project with two leading neuroscientists to fund research for rare and incurable pediatric brain cancers and serves as its strategic and development advisor.
She also authored an audio documentary on the blues in collaboration with Morgan Freeman.